Increased knowledge affects public attitude and perception towards elasmobranchs and support for conservation

The tendency of world media to villainize sharks has likely contributed a disparity in the distribution research and conservation resources among threatened marine megavertebrates, with elasmobranchs losing out. Increased public knowledge on can shape attitude foster gain support for elasmobranch conservation. Through an online survey, this study aimed evaluate drivers examine linkages between awareness toward their To explore relationships effects different predicting variables indices, bi- multi-variate analysis partial least squares path model were used. results indicated that average Cypriot population was moderate towards relatively low. Marine-related activities marine-related education highly correlated increased strongest predictors which explained high degree variation knowledge. Public elasmobranchs. findings highlighted importance ocean literacy provide insights into mechanisms developing designing successful advocacy actions